Innovative Coaching, Anytime, Anywhere.

Beyond Strokes

Give Your Players the Tactical Advantage They Need to Win

The Gotta Tennis Digital Academy: A Comprehensive Toolkit for Coaches Committed to Holistic Player Development

A select few will be invited to experience our platform at no cost.

Tired of seeing your players falter under pressure and repeat the same mistakes despite their efforts in training?

Frustrated that their practice sessions don’t translate into match wins?

Gotta Tennis is here to change that. 

We go beyond traditional stroke instruction, providing you with the tools and resources to develop your players’ tactical awareness, decision-making skills, and mental toughness.

Our platform is designed by former pros and renowned coaches who understand the challenges you face.

We’re here to help you take your coaching to the next level and unlock the full potential of your players.

Why Gotta Tennis is Right for You


Our unique approach is based on the GOTTA language, which has been scientifically proven to improve tactical awareness, decision-making, and shot selection.

Flexible and Convenient

Access our platform anytime, anywhere, and integrate it seamlessly into your existing coaching program

Increased Revenue

Offer online lessons and consultations to reach a wider audience and supplement your income.

What Gotta Tennis Offers Coaches

The Shot Wizard

A powerful tool that visually demonstrates the optimal shot for every situation, helping your players understand the “why” behind their shot selection.


Dive deep into our proven framework, understanding the concepts that will transform your players court awareness, decision making and shot selection.

Expert Video Library

Instructional videos on tactics, strategy, mental game, and technique, allowing you to supplement your on-court coaching with expert insights and drills.


Connect with other coaches to share ideas, discuss strategies, and learn from each other’s experiences.

Our Esteemed Supporters

Our mission is driven by the strength of our community. We’re proud to be supported by an incredible network of professionals, including top players, renowned coaches, and innovators in sports science. Their belief in our vision propels us forward. Join us and become part of this distinguished group making waves in the tennis world.

Novak djokovic

A maestro on the court whose relentless pursuit of excellence has led to an astonishing collection of 24 Grand Slam titles, securing his legacy as one of tennis’s all-time greats.

Tommy haas

A distinguished force in tennis with a career-high ranking of World No. 2, his remarkable tenure on the ATP Tour is a testament to skill, perseverance, and the spirit of the game. Celebrated as one of the sport’s greatest all-court players, his versatile playstyle has left an indelible mark on tennis history.

Kim Clijsters

A celebrated force in women’s tennis, Kim Clijsters achieved the pinnacle of success with No. 1 rankings in both singles and doubles. Known for her formidable game and inspiring comebacks, she has clinched four Grand Slam titles, captivating fans across the globe with her skill and resilience.

Sven groensvield

A respected figure in tennis coaching, has worked with tennis elites including Monica Seles, Arantxa Sánchez Vicario, Ana Ivanovic, Caroline Wozniacki, and Maria Sharapova. With a coaching career that spans across decades, he’s shaped multiple generations of players

Dr. Jim Loehr

A pioneer and world-renowned performance psychologist has developed mental resilience programs for tennis greats like Jim Courier, Pete Sampras, Monica Seles, and Gabriela Sabatini. An author of 17 books, including several New York Times bestsellers.

Dr. Michael Kernodle

USPTA Master Professional and acclaimed coach, carries a Ph.D. in Kinesiology and is a member of esteemed national tennis and sports science committees.

Oivind Sorvald

A revered tennis coach, shapes Norway’s emerging talents with innovative methods at the Norwegian Tennis Federation, driving the sport’s national success. His notable achievement includes a decade-long tenure as Casper Ruud’s technical coach.

Liam Smith

With 20 years of elite coaching experience, he has shaped top talents including Gael Monfils and Alex DeMinaur, contributed to junior Grand Slam victories, and coached several top 100 players. Currently, he brings his extensive expertise to the ATP Coach Committee.

Michael Joyce

Former ATP player turned elite coach, is best known for guiding Maria Sharapova to Grand Slam victories. His unique blend of personal tour experience and strategic insight has made him a valuable asset in the WTA coaching arena, emphasizing mental toughness and technical skill.


With over 30 years of experience, Scott Williams has transitioned from a pro player to a top coach, notably guiding Tommy Haas to world No. 2. Recognized with prestigious coaching awards, his method focuses on holistic player development, combining technical skill and mental toughness.


Gotta Tennis was founded by former professional players and renowned coaches Brett Hobden and Gordon Uehling. We believe that winning in tennis involves more than just hitting the ball—it’s about understanding the game at a deeper level.

Our unique approach and language, rooted in decades of experience at the highest levels of the sport and backed by research, focus on the often-overlooked tactical and mental aspects of tennis. We teach players and coaches to think like champions, make smarter decisions under pressure, and develop the strategic skills that lead to consistent victories.

By prioritizing tactical awareness, situational shot making, and a holistic understanding of the game, we empower players and coaches to unlock their full potential and achieve lasting success both on and off the court.

The Early Bird Gets the Winning Advantage

Join the waitlist for exclusive early access to our groundbreaking digital academy.

Be the first to know

Get launch updates and be among the first to experience the platform.

Exclusive Early Access

Help shape the future of tennis training and get a sneak peek at the Gotta Digital Academy.

Potential Free Access

Join now for a chance to explore the platform for free.

A select few will be invited to experience our platform at no cost.